Our Solutions

Website Pipeline, Inc. designs, builds, hosts, and supports cloud-based front office software solutions that integrate with our client’s existing ERP (financial and inventory) software.

Front office suite overview

Below is a list of the available toolsets built into our cloud-based, front office business software suite.

  • Customer Self-Service Portal
  • Catalog, Orders, Quick Order, Invoices, Shipping, Payments

  • CRM & SFA Tools
  • Customer Tracking, Order / Invoice, Tracking, Order Entry, Quoting

  • Content Management
  • View ERP Data. View, Edit, Delete Cloud only Data

  • Public eCommerce Stores
  • Catalog Only, Shopping Cart,Store Locator

  • Private eCommerce Stores
  • Company Stores, Punchout Catalogs

  • Machine to Machine (APIs)
  • Product Feeds, Price & Stock Reports, Shipments, Order Collection

Front office software suite packages

Base Package (1)


  • Full B2C and B2B product catalog, shopping cart, ordering, and pricing based on the customer login (note: other B2B options are available to block all or parts of the website from anonymous users).
  • Webpage catalog for unlimited content pages with ability to display slideshows and featured product sections
  • Navigation system to easily manage website navigation
  • SEO static page system with 301 URL redirects
  • Unique SSL setup and install on web servers **certificate must be purchased separately (i.e. from GoDaddy, Verisign, etc)
  • Contact us form

Product Catalog

  • Full pricing support to exactly replicate your ERP pricing logic (pricing is automatically sync'd from ERP and applied when the customer logs in)
  • Product categories with unlimited levels of nesting
  • Ability to add a product to multiple categories
  • Suggested and related products
  • Customer favorites / Wish list
  • Keyword search with hidden search terms
  • Keyword search logging (last 10K searches)
  • Split keyword search terms
  • Search suggestions and autocomplete with search terms manager
  • Email a friend
  • Additional product images
  • Document downloads
  • List (input quantity) / Thumbnail product display choices
  • Recently viewed products
  • Parent/Child products with input quantity and nested drop list views
  • Breadcrumb navigation for product catalog and web pages

Shopping Cart

  • Billing address pre-populated from ERP if existing customer
  • Ability to store multiple ship-to addresses, also pre-populated
  • Table-based shipping calculations based on cart contents weight, number of items, total price
  • Real-time shipping rate calculations from UPS and/or Fedex
  • Advanced shipping filtering options
  • Ability for customer to use own shipping account
  • Shipping estimator
  • AJAX add to cart popup window
  • Cart preview window
  • Quick order form with favorites lists and re-order from previous order
  • Sales Tax from 1) Tax Tables in your ERP (integrated with your ERP (Sage/Microsoft Dynamics), 2) Sage Sales Tax by Avalara, or 3) No Tax.
  • Real-time credit card authorizations with Sage Payments allowing automatic capture of CC inside the standard ERP workflow (a Sage Payment Services account is required and can be obtained through Sage).

Customer Portal

  • Ability to view/edit account, contact and user information (from ERP)
  • Ability to view/edit ship-to addresses (from ERP)
  • Sales orders - reflects web and non-web orders from ERP system
  • Open invoices - reflects web and non-web orders from ERP system
  • Invoice history - reflects web and non-web orders from ERP system
  • Shipments with tracking - web and non-web orders from ERP system
  • Sales order/invoice data will be initially seeded with 3 months of historical data from ERP system
  • Ability to self-create login tied to actual ERP account via website validation using ZIP/Postal code and existing account number


  • Automated order confirmation email
  • Automated shipment tracking email
  • Automated contact us confirmation email
  • Automated email a friend
  • Automated request password email

Content Management

  • Web Driver control panel for managing all aspects of website
  • Ability to upload/download data via CSV (Excel) documents
  • ERP is main source of data, so no need to manage that data in website!

ERP Integration

  • Item pricing
  • Customer-specific pricing
  • Customers
  • Customer ship-to addresses
  • Customer payment terms
  • Invoices - open and historical
  • Sales orders
  • New customers
  • Ship-to addresses
  • Sales orders - header and lines
  • Credit card transaction information (note: we do not store or move the actual CC number)

Cloud Services

  • No Server, Hardware, of Low Level Software Purchases Required
  • No Server or Hardware Setup or Management Required
  • Tier 2 Data Center with Full Redundancy
  • Enterprise Level Server & Hardware Infrastructure
  • 99.9% + Uptime Availability Backed By Service Level Agreements
  • Keeping the Website and ERP Integration Running Properly
  • Monitoring, Maintenance, and Backups
  • Security / PCI Compliance
  • Version Upgrades for Website Software & ERP Versions
  • Scale Functionality (700+ Modules + Customization)
  • Scale Capacity (5 Service Levels Gives You Room To Grow)
  • Minimize Risk From Planned & System Changes with...
  • Version Management and Deployment Systems With Unique (per website) Version Control
  • Proven Planning, Development, and Deployment Processes
  • A Separate Staging / Pre-Production Environment

Default Settings

  • Single language / english
  • Single currency, us dollars
  • Single ERP company file - only one company file will integrate with the website (note: this is the correct choice on 95%+ of the websites we build)
  • All users can edit their billing addresses
  • All users can add, use, and edit shipping addresses
  • No credit hold/limit in website - a customers credit limit - if applicable - is managed in the ERP system (website has no knowledge of credit hold/limit status, all orders are accepted)
  • Order date = the actual date the order is placed (no special configuration or calculations)
  • Epected ship date is not addressed in the website ordering process (it is not calculated, displayed, stored, or passed to ERP)
  • Requested ship/pickup date is not addressed in the website ordering process (it is not collected from customer, stored, or passed to ERP)
  • All users that can see 100% of the products, 100% of the product categories, 100% of the nav links, and 100% of the shipping methods
  • Order numbers are sequential, starting at 100,000, and are prefixed with a "W" before sending to the ERP system
  • Customer numbers (for new, anonymous customers) are automatically generated in the shopping cart to be compliant with ERP formats and are sent to the ERP system
  • No inventory levels - inventory qty available / stock status is not displayed or used in the website

The implementation will result in you getting access to your hosted ecommerce website that is integrated with your Sage or Microsoft Dynamics ERP system. The website will be fully functional with all of the standard features and will include sample data that allows you to verify the functionality on the website. It will also be seeded with your data from your ERP system (customers, products, pricing, etc) ready for you to "clean up" and customize as needed. You will be able to place orders on the website and see them automatically feed into your ERP system. You will also be able to add and edit data in your ERP system (like customers, products, etc) and see the updates automatically feed to the website. The website will be fully functional with all of the standard options, but will not have any Optional Upgrades installed yet (if applicable / in scope).

  • 9 week implementation from receipt of your critical path deliverables and access to your ERP system
  • Initial kickoff call with Project Manager (approx. 30 mins - 1 hour)
  • Setup and testing of the database, ecommerce website, & Web Driver control panel (CMS)
  • ERP Driver sync tool install with full ERP integration and testing
  • Website turnover and data flow review phone call with PM (approx. 1-2 hours)
  • Access to Website Pipeline University - an online video training library
  • Project Management
  • Content support
  • Training
  • Tweaks and Customizations
  • Consulting
  • Punch-listing
  • Any / all other support needed
  • Any un-used time will be refunded or credited to your account
  • Additional time is available and billed hourly (if needed)

Optional Upgrades

Website Pipeline has a designated ART Department to facilitate your custom site design.

  • Match Existing Site Design Template (matches your current design)
  • Custom Design Template provided by Client (preferred as layered PSD files)
  • Custom Design from Website Pipeline

Do you have enterprise needs? That's not a problem. Our base package is just the starting point for Website Pipeline. We have a long history of providing enterprise-class website applications and services. In fact, that's how we got started in the integrated ecommerce space. Contact us for a free initial consultation and demo. If it looks like we're a good fit, our team can walk you through our proven planning and discovery process and provide a custom scope and estimate.

  • SL1: Shared Database (SL1) - max 500 web orders per month, capped at 10k records per table
  • SL1.5: Designated Database File (SL1.5) - max 1,500 web orders per month, no record cap
  • SL2: Designated Database File & Server Resources (SL2) - max 3,000 web orders per month, no record cap
  • SL2.5: Designated Database File & Server Resources x 2 (SL2.5) - max 6,000 web orders per month, no record cap
  • SL3: Designated Database File & Server Resources x 3 (SL3) - max 12,000 web orders per month, no record cap
  • SL4: Designated Network (Rack, Connection, Power, Servers, Misc. Equipment, Monitoring, Backups, Maintenance, etc.)
  • Alternative CC Payment Gateway (Authorize, Payflow, or Chase) instead of Sage Payment Services
  • Narrow-Refine Your Search / Faceted Search (speed optimized for large data sets, category specific search groups)
  • Inventory Levels Bundle (integrated with Sage 100 ERP (formerly MAS90/MAS200))
    • Inventory Levels - Base Module
    • Custom Inventory Messaging Per Product or Product Group (IDP)
    • Product Inventory (Out of Stock) Watch with Email Notification
    • Stock Warning / Back Order Notice (warns user if qty in cart is above qty available)
  • Enterprise B2C Selling Bundle
    • Customer Reviews / Ratings System
    • Customers Who Bought This Also Bought This
    • Product Marketing Icons That Overlay Each Corner of the Product Images
    • Child Product Override on Document Downloads (Requires Doc Downloads)
    • Child Product Override on Images / Additional Images
    • Guest Checkout
    • Shopping Cart - Saved Shopping Carts
    • Persistent Cookies on Shopping Cart
    • Coupon Manager (with usage & pricing restrictions, shipping/product total, up to 1,000 coupons)
    • Coupon Manager - Upgrade to Advanced (customer & per product filters, up to 10,000 coupons)
    • Coupon Manager - Coupon Classes on Products
    • Coupons into ERP (with Sales Orders) - Import On Sales Order Line Using a Fixed Item Number for All Coupons (i.e. COUPON)
    • Abandoned Cart Email (sends once per cart, 1 week after the cart was left - only works on logged in customers)
    • Web Page Catalog - Advanced (page sections, faqs, news articles, etc)
    • Blog Management System - BASE - Ability to Create One or More Blogs and Add & Manage Posts On Them
    • Blog Management System - Comments - Allows Website User to Posts Comments on Blog Posts
    • Sitemap Auto-Generator for Search Engines (Automated Daily Updates of all 3 major format - for Google, Yahoo!, Bing, and others)
  • Order Date, Expected Ship Date, and Requested Ship Date Calculations
  • Product Configurators (multiple selectors impacting product makeup and price)
  • Bill of Materials (with Kitting and Options) Support
  • Apparel and Embellishment Support
  • Multi-language, Multi-currency Options
  • Multiple ERP Company File Options
  • Account and Login Creation Options with ERP Roundtrip for Approvals
  • Unit of Measure / Conversion Support
  • Product Ordering Restrictions (min qty, max qty, increment, min totals, user spend caps, etc)
  • MAP Pricing Controls
  • Product Promos (Buy X, Get Y Free)
  • Large Product Catalog (1 million + products)
  • Request for Quote System
  • Make & Model Search with Exploded View Diagrams
  • Product Aliasing (SKU, Name, Description, Show Price, Show ATC)
  • Product Formulary Support
  • Punchout Catalog Support (cXML - Ariba/PeopleSoft, XML - Oracle, Roundtrip HTML Forms - SAP / C1, Others)
  • Variable Data Collection on Products
  • GL (Cost) Account Code Collection on Order Header and/or Lines
  • Inventory Sum, Breakout by Warehouses, or Single Warehouse (by customer default)
  • IP and Shipping Address Blocks
  • Duplicate User Checks and Warn/Stop in Cart Checkout
  • Shipping Address Verification by UPS or FedEx
  • Advanced Shipping Estimating Tools (flat per product, dimensional packaging, hazardous, shipping classes, account specific thresholds, etc)
  • Credit Card Nickname System with Secure Vaulting/Storage Through Payment Gateway
  • BCC Order Confirmation Emails
  • Paypal, Wire, and Other Payment Methods
  • Store / Local / Warehouse Pickup Options
  • Pending Order Queue (for review / approval before push to ERP)
  • Automated Shopping Feeds (i.e. to Google Products)
  • RMA System
  • Pay Invoices Online
  • Optional / User-Defined Fields on Any Table
  • Branded Websites / Storefronts for Company Stores, Private Label Sites, Vertical Market Sites, and Selling Under Different Brands
  • Ability to Vary Design, Product Data, Content, Product Pricing, Tax Calcs, CC Merchant Account, etc per Branded Storefront
  • User Profiling to Vary Products, Categories, Shipping Methods, Navigation, Website Features (i.e. show price, show atc, etc) By User, Account/Customer, Customer Type, Geographic Region, Language, and Website
  • Membership System with Signup, Renewal, and Notification Emails
  • Geographic Region Profiling with Auto Detection by IP Address
  • Customer Types Profiling (Including National Account Support)
  • Soft Goods Sales Support with Auto Authorization from Orders
  • Gift Certificate System with Auto Create from Orders and Email Delivery of Certificate
  • Mobile Platform (Site, Catalog, Cart) for iOS (iPhone) and Android Devices
  • Store Locator with Zip Code and Country Proximity Searches
  • Web Service / API Layer for XML Based Data Push and Pull Services
  • ... and more

Our ERP-integrated eCommerce websites include the Standard Implementation and General Services you will need for our Base Software package. We also provide additional services, on an hourly / as-need basis, for all of your upgrades and customizations. Our professional services team is located right here in our corporate office (in Greenville, SC) you don't have to worry about communication breakdowns and translation problems.

  • Additional PM, Consulting, Content, etc. (as needed)
  • Custom Design Services (as needed)
  • Custom Modifications to Existing Modules (as needed)
  • Custom Development of New Modules / Functionality (as needed)
  • Custom Integrations with Other Software Systems (as needed)

ready to learn more?

schedule a demo

Click the link below, or call us toll free to schedule a live, one on one demo of our cloud-based front office software suite.

1 800 266 3579