• Increase company and product visibility across your distribution network
• Open new marketing and sales opportunities for your products
• Provide incentives for distributors to carry or expand your product lines
• Build strong supply chain logistics management
• Integrate with existing web sites and third-party software systems
• Program is scalable to reseller’s budget; expandable as their business grows
• Online catalog provides in-depth product resources
• Wide choice of available functionality, including a full e-commerce system
• Manage local and global content through a back-end control panel
• Total creative flexibility from stock layouts to totally custom looks
• Easy product management, including unique pricing profiles
• Turn-key solution saves you time, money, and headache
• No programming or technical skills required

• Articles for inclusion across multiple online newsletters
• Organizational or corporate information (such as employee directories, prospect lists, or event calendars)
• Help and instructional text
• Educational material
• Exclusive systems or processes
• Software
• Marketing information

Our SiteBuilder™ web development software system breaks the elements of a website into individual components, or modules, providing the following benefits:

• Your clients choose which functions they want for their site from an extensive “ala carte” menu of options.
• The modules are designed to snap together like building blocks, using a common underlying architecture.
• Navigation is incorporated as part of the build process, so the entire site “shell” is constructed using an automated, online build process.
• The creative (graphic) layer of the site is completely independent of this functional layer, so virtually any type of creative design can be laid on top of the site shell without interfering with the function.
• The site can accommodate your custom graphics, or you can choose from over 1300 stock layout designs.

Your product database can be converted into a proprietary software module that can then be incorporated across an unlimited number of websites (specifically, those of your resellers).

• With the catalog module, you can present your products and services to a global marketplace, accessible anywhere, at any time, greatly expanding the visibility and availability of your goods, all at a fraction of the cost of printing and mailing traditional catalogs.
• In addition, our product catalog software enables you to present far more product detail and marketing information (including custom pricing structures and targeted promotions) than standard print catalogs.

You can also incorporate an optional e-commerce system to manage orders and process transactions online.

• The e-commerce system is dynamically driven by your product catalog, and can be managed from the branded site or from your central site.
• Our e-commerce module enables you to create a functional method of generating and fulfilling orders online.
• Optional features give you the abilities to:
  • Create custom tax and payment profiles
  • Customize the shopping cart
  • Accept coupons, manage customers and mailing lists
  • Define shipping details
  • Handle recurring charges
  • Track and archive order history.

• Manage your product information, including, but not limited to:
  • Content – Images, Descriptions, etc.
  • Categories – Groupings of similar products
  • Pricing – Suggested Retail, minimum pricing, quantity breaks, and unique customer pricing tiers and profiles.
  • Cross-Selling Opportunities – Display required / related products

• Make all changes through the Web Driver™ control panel, automatically updating the information across all branded websites. The Web Driver™ is a back-end administrative control panel that enables you to control all the features of your site. Each website has its own Web Driver™, and every module has a series of specialized Web Driver™ functions, allowing you to:
  • Make changes to the content on your web site (including text and images)
  • Modify the layout (including colors, fonts, alignment, etc.)
  • Add or remove sections
  • Upload new features
  • Manage how your site operates.  

• Integrate the system with existing accounting or warehouse management programs (optional).  

• Branded sites are “separate” from yours, but when site customers utilize the catalog, they access your central product database, which you control, so that the product information and pricing (where applicable) is consistent and up-to-date.
• Each branded site comes with its own Web Driver™ control panel, through which your resellers can manage local content changes, filter products, edit pricing, and view/process orders (where applicable).
• Each branded site is located at your reseller’s unique domain name (i.e. www.joereseller.com), and carries their particular brand.

1. Promote – Market your branded website program, powered by our software solution, to your resellers. You can use our proven sales techniques and materials, or you can completely remove our brand from the program and market it as your exclusive solution.

• With our various rebranding options, you can remove our “POWERED BY websitepipeline™” logo that appears at the bottom of each page, or remove our company tags from the HTML source code. We even give you the tools to completely change the look of the Web Driver™ control panel to match your company’s logo and theme.
   

2. Close – Determine your client’s needs and wishes and prepare an accurate estimate for the proposed site using our online QuoteBuilder™ tools.

• QuoteBuilder™ is an online software tool that enables you to enter the quantity of modules, features, and services required to fulfill a website project. The tool will automatically generate an exact price quote for the project, eliminating a lot of the guess-work and risk of error.

3. Build –Use our revolutionary SiteBuilder™ technology to assemble the basic website “shell,” customize the graphics, and load the client content. The Build Process is simple to understand and use, and does not require any programming experience. If you can use a mouse, you can build a professional website using our system.

• The responsibility of providing a website to your resellers is yours. However, this does not require a large team of highly-trained (and expensive) programmers. Enrollment in our program comes with a full suite of training that can teach anyone to manage the Build Process. The system is largely automated, such that the builder simply chooses the appropriate modules from a menu and clicks the “Build” button. The system then automatically constructs the website “shell” and basic navigation. Layout design, graphics, and content are easily uploaded via the Web Driver™ control panel. With training and experience, a single person can build fully-functional websites within a few hours using our system.
  
  
   

4. Launch – When the site looks and functions the way your reseller wishes, you simply pay websitepipeline™ an activation fee (based on the functional software components chosen), and an initial hosting fee (if applicable), and the site goes “live”.

• Each functional software module has a “point value” based on its complexity, and as you select the modules you want for your site, the points are tallied. The activation fee is simply the total number of points times a standard per-point wholesale price. This is the fee you pay websitepipeline™ to activate an individual site. Depending on your business model, you may opt to assume the activation fee, add on a small percentage over the wholesale price, or charge your resellers the full recommended “retail price”.
• The hosting fee is a monthly fee for software licensing, website hosting on our servers, and full technical support. Because we host our own websites, we can keep careful watch on the servers and address any problems that might occur immediately. Also, unlike many software providers, we do not charge an hourly rate for technical support, and we can address any issues promptly. In addition, we have an online error reporting system that prioritizes problems and saves you the frustration of getting lost in a help-desk voice mail trap.
   

5. Maintain – We have a wide range of post-launch services to maintain and update the website, including:

• Hosting – We provide website and email hosting services and software/database management.
• Billing – We provide direct billing to your resellers, or you can bill directly and pay us.
• Support – After the sale, you provide commercial support to your resellers, and we provide technical support to you.
• Upgrades – We have numerous upgrade options that can be rapidly incorporated into the existing site.
  • As the branded website drives business and profits into your reseller’s bottom line (and yours), they may wish to modify the functionality of their site (perhaps adding an e-commerce engine or advanced search functions). New modules can be added to live sites without having to rebuild it from scratch. This enables fast and cost-effective site upgrades and eliminates the hassles and downtime while new programming is performed.
• Marketing – Email and search engine optimization services.
   

• Opens New Distribution Channels – An online catalog is the most-cost-effective way to present your entire product offering to the largest audience possible.
• Provides Incentive to Distributors – Whether you seek to improve your visibility with an established reseller or if you are looking to entice new distributors to carry your products, offering an online option, coupled with an inexpensive website solution, could be the deal-maker.
• Improve Your Business Strategy - Dramatically accelerate your growth in target industries by piggy-backing on relationships your resellers have taken years to develop.
• Help Your Resellers Help Themselves – Assisting your resellers in establishing a quick and economical online presence strengthens the overall relationship and benefits both of you.
• Streamline Order Management – Functionality tools assist in tracking past and current orders, simplifying reorders and communicating order status to customers.
• Data Tracking – Puts you in touch with consumers in a way that benefits, not threatens, your resellers.
   

• Proven Experience – We have produced many syndicated catalogs for our clients, and have great experience in implementing them. This enables us to develop the right program for your needs.
• Flexible Solution – Our system can be fully customized to fit the unique needs of you and your resellers.
• Quick Deployment – If you have an electronic version of your product database, we can fully implement a customized Branded Website Program in just a few short weeks.
• Third-Party Integration – Our system can be customized to accommodate your existing software and financial accounting programs, providing seamless integration.
• Total Catalog Management – You control all elements of your catalog information (and the optional e-commerce system as well) through the Web Driver™ control panel. Any changes you make to the central database are reflected “globally” across all your reseller’s branded sites.
• Joint Marketing Efforts – At your option, we can market your syndicated catalog and branded websites through our nationwide sales organization.
   

• Rapid Website Launch – Branded sites can be deployed in a matter of a few days, depending largely on how long it takes the client to prepare their content.
• Meets Any Budget – Because our system components are modular, your resellers can choose what functionality they want and pay only for what they need or can afford.
• Scalable Architecture – If your resellers wish to upgrade or add functionality after the branded site is launched, new modules can be added quickly, without having to rebuild the entire site.
• Creative Flexibility – Unlike many “cookie-cutter” sites, our system enables complete flexibility in the design/look of the site. Options include:
  • Add graphics and colors to pre-configured design templates.
    Customize one of over 1300 professionally-designed stock layouts.
  • Create a completely custom design.
  • Exactly match an existing website design and navigation.
• Simple Content Management – Your resellers make local content changes themselves through the online password-protected Web Driver™ control panel included with each site. Changes are made in real-time, displaying immediately on the live site.